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Key Consumer P
ain Point

With Urbanization, consumers will see 1) smaller spaces, 2) shared resources & 3) finances energy focused less on goods and more on experiences. For my team, this translated to small, sub-standard kitchens shared with multiple people who don't want to invest in expensive appliances.

FROM SKETCH TO REALITY

Concept Exploration

Preliminary concepts centered around determining a variety of ways to shield food while cooking it.

The initial direction focused on making the top and bottom identical to minimize mold investment, but later shifted to a smaller cover to reduce part cost.

Familiar Forms

Initial form studies centered around the familiarity of cookware. Later this direction was abandoned for two reasons: 1. the risk of something looking like cookware and accidentally being used as cookware & 2. a unique product deserves a unique look.

Technical Concept

The team explored the option of a modular platform that allowed for different temperatures & different grilling patterns.

Final Product

In these sketches, ergonomics of side & top handles were solidified and top profile designs were explored to bring Tupperware Visual Brand Language cues into the fold.