Scope + Project Overview

Who: Gen Z to Seniors today thru 2030 — those who may be experiencing major life changes & milestones that affect their ability to communicate and engage meaningfully with those close to them.

Why: Samsung’s unique combination of hardware expertise and home saturation gives them leverage to steer global markets, instead of react to them, and envision a holistic future of communication spanning appliances, entertainment & mobility.

How: Develop a 10-year vision. Develop first-step products to kick off the vision. Craft 10-year concept artifacts for aspiration.