• About
Mike Wiggins
  • About

Ethnographic Research - Brazil 2014

Building Better Relationships with Our Consumers.

In late 2014, I helped lead a team of Designers & spearheaded Tupperware's first ethnographic research endeavor - including coordinating efforts with local market reps & crafting the home visit experience.  For the follow-up, I worked with the team to synthesize the learnings into actionable consumer insights & home trends.  And for the last piece of the puzzle, we organized and led large scale brainstorm sessions with the Brazil office & our U.S.-based development group.

Below is an overview of the work that went in to this endeavor and a small glimpse into the insights that came out of it.

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Team Photos & Additional Sights, Sounds, Experiences

View fullsize The Core Team.
View fullsize Brazilian Cooking Classes.  Courtesy of Tupperware Brazil's Culinary Specialist.
View fullsize Brazilian Cocktail Demos.  Courtesy of Tupperware Brazil's Culinary Specialist.
View fullsize Shore Excursions.
View fullsize Off-Shore Excursions.
View fullsize Accidentally Wet Excursions.
View fullsize Endless Markets.
View fullsize Yum.
View fullsize Just missed it.
View fullsize Deep diving into São Paulo's urban sprawl.
View fullsize If there's a wall, there's graffiti.
View fullsize Street markets always a stone's throw away.