My team understood & appreciated the need to keep Samsung’s focus on the near future. And as such, we created a 5-year roadmap as a jumping off point for our 10-year vision.

PROJECT RESULTS:

1. AURA was awarded top honors within Samsung’s internal design competition.

2. AURA was developed into two products, both presented at CES, with additional products on the way:

   • Samsung Home Hub: IoT control device

   • Samsung Freestyle: portable projector

Ideation & prototyping centered around creating & testing a dual-direction projector that projects both onto a table for near-me experiences and to nearby walls for around-me information & entertainment.

Right: Ideation sketches and functional protoype imagery.

Below: User experiences promotional videos for Samsung executives.

Visual Voice
Embracing accessibility and providing limitless choice in how notifications are received.

Personal Data Exchange
Data sharing on my terms. Giving users the ability to willingly provide & monetize their data.

Master Chef
Utilizing contextual understanding through CV to understand intention & craft personalized experiences.

Anywhere Entertainment
By creating a dual-direction short throw projector, we provide users with the flexibility to consume media on their own terms.

Educational Tutor
Through CV language recognition, we can understand and assist with life-long learning endeavors like remote education.

Remote Presence
As a facilitator of creating memories, we can connect people by bringing them into the home as if they were there.

To inspire and cultivate the next phase of the vision, my team & I crafted aspirations artifacts; objects to evoke experiences & products yet to come. These objects manifested in a 2030 vision video & product mockups.

Right: A vision video highlighting the multiple artifacts we’re aspiring to create in 2030.

Below: A detailed look into each of the artifacts, how they are used, and the very real tech enablers that we would like to use employ to bring them to fruition.

RESULT: The Next-Gen Communications phase of the project was presented to DJ Koh, Head of Mobile, & HS Kim, Head of Digital Appliances, TV & IoT.