Electrolux UltraPower

Power & Convenience on the go.


The project goal was to work in collaboration with the Swedish-based Design team to develop a high-powered cordless cleaner that utilized Electrolux patented Brushroll Cleaning Technology.



Storytelling through Styling

International Design Collaboration

Battery-based Products

Class-A Surfacing


Concept Development

With the project emphasizing on-board power, the concepts focused on accentuating the battery pack, removal of the battery back and the development of an easy-swap charging station.


The UltraPower combines lightweight aesthetical cues - via a heavy use of transparent plastic & spar-like reinforcements up the handle - with robust performance through its aggressively-styled side exhausts & a heavily-emphasized central battery pack.