Eureka Air Speed Exact
The Progression Of the Air Speed Product Line.
The goal of the project was to evolve the Air Speed product line with a focus on enhanced aesthetics, modular feature sets and customization from a retail perspective.
Designing a Modular platform for multiple retailers
Visual Brand Language Strategy
CREATING THE BRAND STRATEGY
With the AirSpeed One as the base model, Eureka's flagship product line progressed both aesthetically & functionally through the use of subtle changes to shared features & by steadily elevating the unique selling points.
CONCEPT DEVELOPMENT & BUILDING A MODULAR SYSTEM
In addition to evolving the design language to be more bold with a perceived sense of performance, the primary focus of the Air Speed Exact was to ensure retailer diversity by creating multiple modular components in the areas of 1. handle design & accessories, 2. wand-to-floor valve cladding design & ergonomics, 3. hood functionality & design & 4. cord management.
In the end, the modular system allowed for over 20 different product configurations ranging from $89 to $199.